{"title":"THE ANNIVERSARY SALE","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs we celebrate \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e10 years of Desirée Iyama\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we're opening the vault for our biggest online sale yet. Enjoy up to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e40% OFF\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e selected styles from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJuly 1–5\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, along with exclusive anniversary offers throughout the week.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThank you for being part of our journey over the last decade. We're honoured to celebrate this milestone with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDue to the high volume of Anniversary Sale orders, please allow additional processing time. All sale orders will ship between \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMonday, July 20th and Friday, July 24th\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll sales are final. Please refer to our Size Guide before placing your order to ensure you select the correct size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll products included in the Anniversary Sale are currently displayed on this page.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor additional styles and new arrivals, visit our upcoming Anniversary Pop Up Tour in a city near you.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"selcouth-set","title":"Selcouth Set","description":"\u003cp\u003e\u003cspan class=\"s1\" style=\"font-family: Lato, sans-serif; font-size: 12px; font-style: normal; font-weight: 600; letter-spacing: 0.4000000059604645px; text-align: start; text-indent: 0px; text-transform: none; text-decoration: none;\"\u003eA feminine and functional skirt now paired with an exaggerated bubble Top, crafted from Taffeta. 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Please refer to our Size Guide before placing your order to ensure you select the correct size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll products included in the Anniversary Sale are currently displayed on this page.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor additional styles and new arrivals, visit our upcoming Anniversary Pop Up Tour in a city near you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"My Store","offers":[{"title":"Baby Pink \/ UK 6 \/ US 2","offer_id":42810114900010,"sku":"","price":105.6,"currency_code":"GBP","in_stock":false},{"title":"Baby Pink \/ UK 8 \/ US 4","offer_id":42810114932778,"sku":"","price":105.6,"currency_code":"GBP","in_stock":false},{"title":"Baby Pink \/ UK 10 \/ US 6","offer_id":42810114965546,"sku":"","price":105.6,"currency_code":"GBP","in_stock":false},{"title":"Baby Pink \/ UK 12 \/ US 8","offer_id":42810114998314,"sku":"","price":105.6,"currency_code":"GBP","in_stock":false},{"title":"Baby Pink \/ UK 14 \/ US 10","offer_id":42810115031082,"sku":"","price":105.6,"currency_code":"GBP","in_stock":false},{"title":"Baby Pink \/ UK 16 \/ US 12","offer_id":42810115063850,"sku":"","price":105.6,"currency_code":"GBP","in_stock":false},{"title":"Baby Pink \/ UK 18 \/ US 14","offer_id":42810115096618,"sku":"","price":105.6,"currency_code":"GBP","in_stock":false},{"title":"Baby Pink \/ UK 20 \/ US 16","offer_id":42810115129386,"sku":"","price":105.6,"currency_code":"GBP","in_stock":false},{"title":"Baby Pink \/ UK 22 \/ US 18","offer_id":42810115162154,"sku":"","price":105.6,"currency_code":"GBP","in_stock":false},{"title":"Baby Pink \/ UK 24 \/ US 20","offer_id":42810115194922,"sku":"","price":105.6,"currency_code":"GBP","in_stock":false},{"title":"Beige \/ UK 6 \/ US 2","offer_id":44031677988906,"sku":null,"price":105.6,"currency_code":"GBP","in_stock":false},{"title":"Beige \/ UK 8 \/ US 4","offer_id":44031678021674,"sku":null,"price":105.6,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ UK 10 \/ US 6","offer_id":44031678054442,"sku":null,"price":105.6,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ UK 12 \/ US 8","offer_id":44031678087210,"sku":null,"price":105.6,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ UK 14 \/ US 10","offer_id":44031678119978,"sku":null,"price":105.6,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ UK 16 \/ US 12","offer_id":44031678152746,"sku":null,"price":105.6,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ UK 18 \/ US 14","offer_id":44031678185514,"sku":null,"price":105.6,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ UK 20 \/ US 16","offer_id":44031678218282,"sku":null,"price":105.6,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ UK 22 \/ US 18","offer_id":44031678251050,"sku":null,"price":105.6,"currency_code":"GBP","in_stock":false},{"title":"Beige \/ UK 24 \/ US 20","offer_id":44031678283818,"sku":null,"price":105.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/1917\/1114\/files\/DAC3F207-6434-476D-8AC1-AE74083CF729_L0_001-26_06_2026_13_57_55.jpg?v=1782693603"},{"product_id":"meraki-mini-dress","title":"Meraki Mini Dress","description":"\u003cp\u003eMeraki is a feminine and fun dress crafted from Taffeta. 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evolution of the beloved Viola, refined for SS26 in Silver liquid polyurethane leather.\u003c\/p\u003e\n\u003cp\u003eAlso available in special holiday tones of red and burnt orange this season. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe generally use the UK sizing \u003ca href=\"https:\/\/desireeiyama.com\/size-guide\/\"\u003e\u003cem\u003esee Size Guide\u003c\/em\u003e\u003c\/a\u003e\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e\u003cstrong\u003eThis is a Seasonal Limited Edition Product.\u003c\/strong\u003e\u003c\/b\u003e\u003cb\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs we celebrate \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e10 years of Desirée Iyama\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we're opening the vault for our biggest online sale yet. Enjoy up to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e40% OFF\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e selected styles from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJuly 1–5\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, along with exclusive anniversary offers throughout the week.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThank you for being part of our journey over the last decade. We're honoured to celebrate this milestone with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDue to the high volume of Anniversary Sale orders, please allow additional processing time. All sale orders will ship between \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMonday, July 20th and Friday, July 24th\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll sales are final. Please refer to our Size Guide before placing your order to ensure you select the correct size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll products included in the Anniversary Sale are currently displayed on this page.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor additional styles and new arrivals, visit our upcoming Anniversary Pop Up Tour in a city near you.\u003c\/span\u003e\u003c\/p\u003e","brand":"DESIRÉE IYAMA","offers":[{"title":"Silver \/ UK 6 \/ US 2","offer_id":43813855363114,"sku":"0","price":216.0,"currency_code":"GBP","in_stock":true},{"title":"Silver \/ UK 8 \/ US 4","offer_id":43813855395882,"sku":"0","price":216.0,"currency_code":"GBP","in_stock":true},{"title":"Silver \/ UK 10 \/ US 6","offer_id":43813855428650,"sku":"0","price":216.0,"currency_code":"GBP","in_stock":true},{"title":"Silver \/ UK 12 \/ US 8","offer_id":43813855461418,"sku":"0","price":216.0,"currency_code":"GBP","in_stock":true},{"title":"Silver \/ UK 14 \/ US 10","offer_id":43813855494186,"sku":"0","price":216.0,"currency_code":"GBP","in_stock":false},{"title":"Silver \/ UK 16 \/ US 12","offer_id":43813855526954,"sku":"0","price":216.0,"currency_code":"GBP","in_stock":true},{"title":"Silver \/ UK 18 \/ US 14","offer_id":43813855559722,"sku":"0","price":216.0,"currency_code":"GBP","in_stock":false},{"title":"Silver \/ UK 20 \/ US 16","offer_id":43813855592490,"sku":"0","price":216.0,"currency_code":"GBP","in_stock":false},{"title":"Silver \/ UK 22 \/ US 18","offer_id":43813855625258,"sku":"0","price":216.0,"currency_code":"GBP","in_stock":false},{"title":"Silver \/ UK 24 \/ US 20","offer_id":43813855658026,"sku":"0","price":216.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/1917\/1114\/files\/Tezza-2835.jpg?v=1762531091"},{"product_id":"zaina-midi-dress","title":"Zaina Midi Dress","description":"\u003cp\u003eZaina is a feminine and functional dress crafted from 3D Floral Embroidered Guipure Lace. Features a fitted bodice, cap sleeves, back zipper, beaded fringe with fruit appliques, and a high back slit.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe generally use the UK sizing \u003ca href=\"https:\/\/desireeiyama.com\/size-guide\/\"\u003e\u003cem\u003esee Size Guide\u003c\/em\u003e\u003c\/a\u003e\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs we celebrate \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e10 years of Desirée Iyama\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we're opening the vault for our biggest online sale yet. Enjoy up to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e40% OFF\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e selected styles from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJuly 1–5\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, along with exclusive anniversary offers throughout the week.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThank you for being part of our journey over the last decade. We're honoured to celebrate this milestone with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDue to the high volume of Anniversary Sale orders, please allow additional processing time. All sale orders will ship between \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMonday, July 20th and Friday, July 24th\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll sales are final. Please refer to our Size Guide before placing your order to ensure you select the correct size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll products included in the Anniversary Sale are currently displayed on this page.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor additional styles and new arrivals, visit our upcoming Anniversary Pop Up Tour in a city near you.\u003c\/span\u003e\u003c\/p\u003e","brand":"DESIRÉE IYAMA","offers":[{"title":"Fuchsia \/ UK 6 \/ US 2","offer_id":43837479845930,"sku":null,"price":183.6,"currency_code":"GBP","in_stock":false},{"title":"Fuchsia \/ UK 8 \/ US 4","offer_id":43837488955434,"sku":null,"price":183.6,"currency_code":"GBP","in_stock":true},{"title":"Fuchsia \/ UK 10 \/ US 6","offer_id":43837488988202,"sku":null,"price":183.6,"currency_code":"GBP","in_stock":true},{"title":"Fuchsia \/ UK 12 \/ US 8","offer_id":43837489020970,"sku":null,"price":183.6,"currency_code":"GBP","in_stock":true},{"title":"Fuchsia \/ UK 14 \/ US 10","offer_id":43837489053738,"sku":null,"price":183.6,"currency_code":"GBP","in_stock":false},{"title":"Fuchsia \/ UK 16 \/ US 12","offer_id":43837489086506,"sku":null,"price":183.6,"currency_code":"GBP","in_stock":true},{"title":"Fuchsia \/ UK 18 \/ US 14","offer_id":43837489119274,"sku":null,"price":183.6,"currency_code":"GBP","in_stock":false},{"title":"Fuchsia \/ UK 20 \/ US 16","offer_id":43837489152042,"sku":null,"price":183.6,"currency_code":"GBP","in_stock":false},{"title":"Fuchsia \/ UK 22 \/ US 18","offer_id":43837489184810,"sku":null,"price":183.6,"currency_code":"GBP","in_stock":false},{"title":"Fuchsia \/ UK 24 \/ US 20","offer_id":43837489217578,"sku":null,"price":183.6,"currency_code":"GBP","in_stock":false},{"title":"Fuchsia \/ UK 26 \/ US 22","offer_id":43837489250346,"sku":null,"price":183.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/1917\/1114\/files\/savingPNG62.jpg?v=1763317282"},{"product_id":"lumera-maxi-dress","title":"Lumera Maxi Dress","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eLumera is a feminine and functional maxi dress crafted from Crepe. Features a fitted bodice, back zipper, curved v-neckline, back slit, and gathered puffy flare at hem, with asymmetrical ovals and flaps. \u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product__description product__block product__block--medium\"\u003e\n\u003cdiv class=\"rte rte--product ff-body fs-body-100\"\u003e\n\u003cp\u003e\u003cstrong\u003eWe generally use the UK sizing \u003ca href=\"https:\/\/desireeiyama.com\/size-guide\/\"\u003e\u003cem\u003esee Size Guide\u003c\/em\u003e\u003c\/a\u003e\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAs we celebrate \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e10 years of Desirée Iyama\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we're opening the vault for our biggest online sale yet. Enjoy up to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e40% OFF\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e selected styles from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJuly 1–5\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, along with exclusive anniversary offers throughout the week.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThank you for being part of our journey over the last decade. We're honoured to celebrate this milestone with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDue to the high volume of Anniversary Sale orders, please allow additional processing time. All sale orders will ship between \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMonday, July 20th and Friday, July 24th\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll sales are final. Please refer to our Size Guide before placing your order to ensure you select the correct size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll products included in the Anniversary Sale are currently displayed on this page.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor additional styles and new arrivals, visit our upcoming Anniversary Pop Up Tour in a city near you.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"DESIRÉE IYAMA","offers":[{"title":"Yellow \/ UK 6 \/ US 2","offer_id":43850826580010,"sku":null,"price":255.0,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ UK 8 \/ US 4","offer_id":43850826743850,"sku":null,"price":255.0,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ UK 10 \/ US 6","offer_id":43850826907690,"sku":null,"price":255.0,"currency_code":"GBP","in_stock":true},{"title":"Yellow \/ UK 12 \/ US 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We're honoured to celebrate this milestone with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDue to the high volume of Anniversary Sale orders, please allow additional processing time. All sale orders will ship between \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMonday, July 20th and Friday, July 24th\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAll sales are final. 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